It’s been a busy week here at 1000heads, and it’s only Tuesday.
After the much-hyped Like Minds conference a couple of weeks ago several of our ‘heads, this one included, have launched themselves into March like it’s a whole new season.
Bounding around the world to different places, meeting new faces and reaching to brand new social [...]
Yesterday, Molly wrote about the pros and cons of having and implementing a set of social media guidelines into your company. While this kind of policy is virtually essential to any modern day brand, the problems that arise more often than not spring out of employee reluctance to take part.
How do we change that?
Listening.
Photo credit: [...]
Last week, over in Barcelona, 1000heads had a number of representatives flying the flag for both friends and clients.
What you see there is there the Fira in Barcelona where the congress takes place each year. Yes, the weather was that miserable.
What you don’t see however is the beautiful airport that all of us visitors to [...]
There’s an ongoing debate here at 1000heads HQ at the moment about how we can continually ‘disrupt the norm’ in fun and interesting ways for the benefits of our clients.
This article ‘Why effective word of mouth disrupts schemas‘ is to blame. For the sake of brevity I’m only going to pull one quote from the [...]
I spotted this one before Christmas but only remembered it recently when I was tasked with finding broad new ways of engaging your man-on-the-street consumer with new and exciting methods.
AR - that’s Augmented Reality to you and me - has come a long way over the past few months, being used in various online campaigns [...]
At 1000heads we pride ourselves on always keeping our eyes, ears and mouths open. So we’ve launched @wewantworkwith; a profile that will chart our thoughts on how brands and people can make themselves more conversational.
Some of our ideas will be reactive, such as recommending how GAP could have used the snow to their advantage, by building [...]
Sometimes the best kind of word of mouth is that created out of taking the mundane, everyday things we’re so used to and simply doing something different with them.
Take this example here from fast-food giant, McDonalds.
Nice huh?
They took your average, everyday bus stop and turned it into a point of conversation.
How?
By building a bespoke steam [...]
Great Strategy blog kindly claims that we have ‘outdone ourselves’ with our recent social challenge for the Nokia E72. As their post explains, we took the tech community’s practice of ‘unboxing’ exciting new kit and added a conversational twist, sending trial devices out to Nokia advocates old and new but locking them in perspex boxes [...]
I love this.
I’ve long been a fan of ASCII Art. Where one man sees a terminal that will only output text only good for the written messages, another sees a canvas full of possibilities. I find it quite beautiful.
But I think it goes further than this. What’s happening in the ‘movie’ above isn’t just a [...]
In between the arguing, wrapping paper and turkey (actually, we had beef) this Christmas, I stumbled across a delightful post from Andrew McDonald. In it, he shares a neat method for ensuring that should he ever lose his camera, it will probably find its way back to him safe and sound. I’d post a picture, [...]
