If you want to know how to have good conversations as a business, learn how to be a good conversationalist in your personal life. Business ‘conversations’ no longer require special weird PR speak. They do not need you to suspiciously hoard and drip-feed information, or create an elaborate mail-out, or identify a problem or issue [...]
This morning I was invited along to speak at the APA Digital Breakfast. My subject? Digital Trends for 2012. Alongside two other speakers, Will Francis from Harkable and Jake Hird from Econsultancy, I presented my thoughts on what we might expect to shape our collective digital landscapes over the next twelve months. The three main [...]
I may be finally back in London, but my head is still half in Las Vegas, reeling from the information overload that was last week’s Word of Mouth Marketing Association (WOMMA) annual Summit. I was moderating an international panel on Global WOM Perspectives alongside Steven van Belleghem from Insites Consulting (Europe), Fernando Anzures from Talk Word of Mouth (South [...]
So I’m here at the first day of the Word of Mouth Marketing Association (WOMMA) annual Summit in Las Vegas and proceedings have already got off to a flying start (I’m live tweeting @mollyflatt). In the past few hours we’ve had a keynote by Sally Hogshead on ‘How to Fascinate’; a panel on offline word [...]
Last week, just before we headed off for our away day, 1000heads threw its doors open to help Comic Relief launch their latest awareness initiative, See Africa Differently. The aim of See Africa Differently is to change perceptions about Africa and help the world find out about all the great news coming from the continent, [...]
At least, in London anyway… Via Kenya Allmond We haven’t done one of these for a while but today is our company away day. It’s been quite the year so far in 2011; what with many, many new client wins (more to come on this very soon), an amazing expansion plan (new offices, new staff) [...]
I haven’t blogged here for a couple of weeks thanks to a hectic schedule – including delivering a keynote on Innovation + Opportunity for Like Minds 2011 (the best yet) and presenting on Thinking Beyond Social Media at the inaugural Ladies That Tweet event in Cornwall. The decks of my presentations are pretty useless, to [...]
1000heads has been involved with the phenomenon that is Like Minds for two years now, and anyone who has attended one of their conferences, summits, immersive workshops or networking events will understand why. Like Minds isn’t your average self-congratulatory, all-talk-no-action social media echo chamber. The organisation, led by the charismatic, down to earth double-act Drew Ellis [...]
Burberry is an awesome brand. Not just because it is one of the chief reasons London can lay claim to being the world’s fashion capital right now. Not just because CCO Christopher Bailey comes across as such a lovely, down-to-earth chap. And not just because their spring/summer 2012 collection includes such gems as this gorgeous lapiz crochet [...]
Do you support a charity that uses social media to engage in a genuinely useful way? This week our good friend Steve Bridger, alongside his colleague Anne McCrossan, has released a report called The Charity Social 100 Index. The Index looks at each organisation’s strength of income; strength of brand and social performance across social [...]
