This week, I claimed that companies like ours are the agencies of the future but somebody put me in my place by pointing out that 1000heads is a child of the last century. Day to day work normally gets in the way of reflection, but this made me pause for thought and consider the journey [...]
I may be finally back in London, but my head is still half in Las Vegas, reeling from the information overload that was last week’s Word of Mouth Marketing Association (WOMMA) annual Summit. I was moderating an international panel on Global WOM Perspectives alongside Steven van Belleghem from Insites Consulting (Europe), Fernando Anzures from Talk Word of Mouth (South [...]
So I’m here at the first day of the Word of Mouth Marketing Association (WOMMA) annual Summit in Las Vegas and proceedings have already got off to a flying start (I’m live tweeting @mollyflatt). In the past few hours we’ve had a keynote by Sally Hogshead on ‘How to Fascinate’; a panel on offline word [...]
Goran Andersson, Nik Miskov, Johanna Brewer, me, Howard Liptzin. Photos by Jörgen Steen. This time last week I was in a room right in the middle of Sweden’s biggest music festival, Peace & Love, tackling a rather tricky question with a diverse group of music industry insiders: How is technology changing the music industry? How indeed?! [...]
1000heads’ unique social approach has always travelled well, particularly in North America. Indeed, we’ve been busting our hump helping our clients spread the word in the U.S. for the last six years or so. In that time we’ve worked with some great brands including Miele, Nokia, Veria, HGTV and even picked up some awards along the [...]
Another first for the blog to see us into the bank holiday weekend – this time we welcome Julian Schollmeyer, our Client Services Manager based out of Berlin, with the salutary story of a German social campaign… ^MF It started out as just another social media crowdsourcing campaign along the lines of Walkers’ ‘Do Us [...]
Social Media Week kicked off in earnest yesterday with a number of events not only all over London, but also across multiple major cities across the world. Our Social Media Surgery sessions closed their doors at around 3pm [with write ups to come from each doctor shortly; no fear, patient confidentiality will be maintained!], which [...]
And the official #SMWLDN/1000heads official Social Media Surgery is open! We’ve been taking appointments over the past few weeks from those in need of some social care and attention and today, the patients arrive for their sesssions. Keep an eye on the @1000heads twitter stream throughout today for a running commentary on who we’re talking [...]
The web, it seems, is getting smarter. If you’ve been traversing the interwebs in the same manner as I have these past few months then you may remember these smart little ads from Google, informing us that ad space will work harder. They’re not wrong. It is. A few weeks ago I had to travel [...]
Word of mouth and social media events remain vibrant in Paris on the run up to Christmas. Recently I had the pleasure of participating in one of two panels organized by L’Atelier (@AtelierNetwork, a BNP Paribas subsidiary). The aim was to stay aware of disruptive innovations in business and technology and how to stimulate conversation around [...]
