Yesterday, Molly wrote about the pros and cons of having and implementing a set of social media guidelines into your company. While this kind of policy is virtually essential to any modern day brand, the problems that arise more often than not spring out of employee reluctance to take part.
How do we change that?
Listening.
This week, believe it or not, is Social Media Week.
As the website says:
“Social Media Week conferences take place simultaneously in multiple cities around the world. The aim of each event is to advance the use and understanding of social media in the corporate, public and non-profit sectors.”
From New York to Berlin, San Francisco to São [...]
If you’re across the channel this Thursday 4th Feb be sure to drop into the first ever Tuttle Paris - that’s an informal social media meetup for the uninitiated.
Our resident French ‘head Lilian Mahoukou is organising the relaxed networking event at Au Pere Tranquille, 16, rue Pierre Lescot,from 6.30 - 8.30pm, so it’s easy to [...]
Tomorrow night sees the launch STA Travel’s World Traveller Internship, the next iteration of our long-standing, award-winning work with the innovative international travel brand.
We’re pretty excited. The World Traveller Internship will give two individuals free travel around the globe for three months, uncovering the lesser-seen beauty spots the world has to offer, adding their [...]
Yes, it’s that time of the month again - our WOM Expert group will soon be huddled over laptops across the world to discuss the regional and global landscape of social media and word of mouth.
Our upcoming session next Wednesday 13th January, 1-4pm GMT, will focus on North America - the current issues, future trends [...]
Molly Flatt, January 7th, 2010
Posted in Global / Comments
I’m a country girl born and bred, so Russell Davies’s article in the December issue of Wired on the future of the countryside really hit a nerve. The majority of the world’s population now live in cities, and as Davies puts it, “city-thinking is core to the aesthetic bundle of the futurist classes”. Visions of [...]
Crowdsourcing is one of those concepts which inspires intense emotions, from idealism-fuelled evangelism through to sneering cynicism. Often trumpeted as one of the triumphs of World 2.0, a utopia of democratic crowd wisdom that foregrounds the creativity of the little guy, it has captured the imagination of brands and organisations big time, from the sublime [...]
Global Web Index have released their latest map of global social web involvement, and although a 32,000 sample pool is a little on the small side for such a big venture, there are certainly some interesting takeaways.
China continues to emerge as a massive force in content creation, although language and economic barriers mean it is [...]
