It’s hard to believe it’s a week since I was in Vegas at the WOMMA (Word of Mouth Marketing Association) Summit, which brought together over 600 marketers, agencies, brands, academics and researchers over three days to share thought leadership, case studies, best practice and provocative debate. Over the next few weeks running up to Christmas [...]
Happy Friday everyone! Are you dressing down? Buying everyone breakfast? Sloping off early for some beers? We all have Friday rituals, and social media is no exception – take FollowFriday (#ff), the weekly name drop / thank you that has become a popular way to recommend Twitter friends and discover new people to follow. But if [...]
New Twitter is here! Hurrah! Not for all of us, admittedly, but it’s getting there… So what’s new about it? Listing all the awesome new features that are now available to some of its users is too easy and to be honest, a lot of people have done that already. Where can we add value? [...]
This video tells the story of a nice little advocacy project we ran over in the US for the launch of the Nokia E73 Mode. It pretty much speaks for itself, although when you watch it you should spot the elements we believe to be essential to effective word of mouth: careful profiling, personalised engagement, [...]
Hopefully, some of you reading this blog have met a few of the team here at 1000heads. Hopefully, you found us a personable bunch (if somewhat prone to cake eating). You may have even dropped in to ‘heads towers, and enjoyed a bit of true Soho atmosphere (our office apparently used to be a boxing [...]
This week, our 10th birthday celebrations focus on saying thank you to the industry: that eclectic global community of social innovators, word of mouth practitioners, consumer champions and just downright interesting human beings who push us all to think differently, and do better. So we’ve decided to profile ten of the WOM thought leaders who [...]
I had the chance to attend the Social Innovation Barcamp Paris on Saturday, and it proved to be an exciting and disruptive event. While we tend to always link social media with its role in marketing, Barcamp reminded us that it’s much more than this. Social innovation needs purpose and meaningful actions in its own [...]
How do you augment an entire country using social approaches and tools? This was the question at the heart of the Like Minds Helsinki, the first in the Like Minds Conversations series of events – spearheaded by Drew Ellis and Scott Gould – which are held in selected international locations to be “a channel for [...]
Since the World Cup kicked off on Friday, we’ve been exposed to a lot aspects of the South African culture; dances, songs, traditional clothes, etc… and among all of this, one thing is arguably more remarkable than everything else: vuvuzelas. If you’re unsure of what we mean, see our little chap above. He’s not on [...]
We’re always banging on about how word of mouth affects every area of a business: from TV advertising to customer service, packaging design to internal comms, retail stores to social media presences. Brands should even be asking how they can make their billing conversational. Don’t believe us? Watch this lovely bit of work around drink [...]
