Share
In keeping with our ‘celebrating our staff’ brithday week, we’re handing over today’s post to one of our team you haven’t yet heard from: Rajeev Talwar, our rather fantastic Head of Social CRM, who is going to update us on the latest in WOM measurement and ROI… ^Molls
Image credit: www.flickr.com/photos/cambodia4kidsorg/
This week I’ve been reading a [...]
Share
Recently our Data Systems Manager here at 1000heads, one Mr Andrew Stretton, was extolling the virtues of First Direct. Their first forays into social media have been widely covered by the trade press and - as such - FD have followed up with some facts and figures.
However, it’s these facts and figures that are raising [...]
Share
We all love cheap now, right? The It-bags; the £35,000 cocktails; the massive mortgages; all those hallmarks of pre-recession mid-noughties extravagance are so… well, so 2006. Nowadays we brandish our Aldi own-label beans as if they’re a mark of social responsibility.
It’s nonsense, of course. We don’t value these mass-produced items, and we feel more nourished [...]
Share
Global Web Index have released their latest map of global social web involvement, and although a 32,000 sample pool is a little on the small side for such a big venture, there are certainly some interesting takeaways.
China continues to emerge as a massive force in content creation, although language and economic barriers mean it is [...]
Share
So much for the old on/offline behaviour divide. Social media is frequently positioned as the home of disinhibition and idealisation, a place where we abandon our real selves for posturing and role-playing; but new research from the University of Texas suggests that our online personalities match who we really are.
“The scientists, led by a psychology [...]
Share
Having arrived back in Heathrow at midnight, I’m still dogged by jetlag and trying to assimilate the great eclectic beast that was WOMMA (Word of Mouth Marketing Association)’s 2009 Summit in Vegas, no less. With three days of keynotes, panels and case studies from some of the biggest US brands active in the WOM space [...]
