Archive for the ‘Measurement’ Category

The Google Zeitgeist

Happy New Year everyone, welcome to 2012! The Google Zeitgeist is always one of our favourite ways to review the events of the year before and, if you missed it this time ’round, here it is again and, aside from the clunky ‘Look! This is how you use Google+!’ messaging throughout, it’s definitely worth three [...]


James Whatley, January 3rd, 2012
Posted in Measurement, Stats & Research
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X Factor: I’m sorry, Twitter told me to…

[Our open door writing policy is in full effect again today with Strategy Executive, Katy King, picking up the blogging reigns to talk about a recent piece of extra-curricular activity she indulged in around that most talked about of modern media events: X Factor - JW] Back in early October, when the UK’s latest series [...]


Katy King, December 22nd, 2011
Posted in Measurement, Stats & Research
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Escaping the yoke of the Facebook “Like”

Yesterday, Facebook announced some fairly major changes to its Pages Insights product. The ‘People Talking About’ feature is a major step forward and attempts to value brand engagement in a more meaningful way than a mere ‘Like this’. Facebook’s defining this new feature as stories people create about brand pages and could take the form [...]


Mike Davison, October 4th, 2011
Posted in 1000thoughts, Measurement
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NYC & LDN: The Fashion Week Infographic

We’ve had our fair amount of Fashion-week-based work over these past couple of weeks, what with Molly giving her overall analysis of London Fashion Week and our [award-nominated] Nokia account team working with Elle Magazine on New York Fashion Week, we’re all fairly fashioned out. However, inspired by our WOMTrak successes of the Haye vs [...]


James Whatley, September 30th, 2011
Posted in Creative, Measurement
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Social business round-up

With the social business industry exploding at the moment, here’s a quick digest of some of the recent interesting developments, resources and reads out there to help you keep on top of the latest thinking and case studies. First up, IBM, which we’ve profiled here before, continues to position itself as a leader in social [...]


Molly Flatt, September 15th, 2011
Posted in Measurement, social business
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Why consider WOM as an online marketing strategy?

Why? As if you need reminding! However, just to dot that exclamation mark, here’s a few emphatic reasons from McKinsey, Emarketer, Nielsen and others. Click to supersize… Thanks to Mediabistro for the original heads up and, of course, Capseo for making it all look so thoroughly nice.


Mike Davison, September 13th, 2011
Posted in Measurement, Stats & Research
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The IAB: Rules Rules Rules

As part of our active membership of the Internet Advertising Bureau (IAB) Social Media Council, it’s our duty to discuss, debate and disclose details and information about the issues facing the industry today. Effective immediately, we’ll be contributing a monthly column to the IAB UK Social blog pages and that kicks off today with this [...]


James Whatley, August 25th, 2011
Posted in 1000thoughts, Measurement, Sport
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This is our Google+ post

Well, the first one at least… There is an abundance of content being published around the interwebz this week all around the latest piece of social glue known as Google+ Unless you have been living inside your computer rather than right next to it these past few weeks, you no doubt know that Google+ has [...]


Joshua Bourne, July 19th, 2011
Posted in 1000thoughts, Measurement
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Haye v Klitschko: The Infographic

Last week, after getting all excited about this past weekend’s BIG FIGHT, I tasked our hardcore team of crack word of mouth analysts with monitoring and tracking all the social media buzz leading up to, during and after the main event. Working tirelessly through the weekend (along with our creative team here internally and our [...]


James Whatley, July 4th, 2011
Posted in Creative, Measurement, Sport
/ 25 comments

Keller Fay: Insights

As a Senior Strategy Executive here at 1000heads, I’ve worked across countless industries (something I love about working here), been to numerous events and had the opportunity to work with some fabulous clients. So with that in mind (and following on from Molly’s post yesterday), I wanted to share some insights that I gleaned from [...]


Ben Fox, March 11th, 2011
Posted in 1000thoughts, Measurement, Offline/Online, Stats & Research
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