Archive for the ‘News’ Category

How will the ASA’s extended remit affect word of mouth?

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The ASA (Advertising Standards Authority) have been discussing extending the remit of the CAP code (UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing) for several months now, and this week the extent of the new digital coverage was announced.
Intended to prevent misleading marketing, ensure social responsibility and protect children, from next year the [...]


Molly Flatt, September 3rd, 2010
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1000heads’ 10th birthday: thank you!

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It seems incredible that, as of this month, 1000heads has been listening, engaging with and stimulating word of mouth for brands for a whole TEN YEARS.
From our roots in some barns in the Oxfordshire countryside, to our current lovely abode in Soho, London - not to mention our office in New York, employees in Paris [...]


Molly Flatt, July 5th, 2010
Posted in It's our Birthday!, News
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Join us at Innovation LDN

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1000heads are delighted to be sponsoring Innovation LDN, a series of events organised by the first graduating year of MA Innovation Management at Central St Martins College of Art & Design.

Things kicked off last week with ‘100 Minutes of Innovation’ showcasing the insights and opportunities the students have developed by applying design thinking to real [...]


Molly Flatt, June 22nd, 2010
Posted in Events, News
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Miele and 1000heads

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Miele are a delight to have on the 1000heads client list. Our Word of Mouth approach combined with their strong brand allegiance in the consumer sector has meant for a particularly successful union.
And it is the quality of the product and associated customer service that fosters such an allegiance among owners of the brand. [...]


Sam Chimes, May 20th, 2010
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James Whatley wins 2010 Marketing Academy Scholarship

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We’re all glowing with pride this week as 1000heads’  Engagement Director James Whatley embarks on the first few days of his training as a Marketing Academy Scholar 2010.
He is one of only 28 “exceptionally talented” young marketers chosen from over 200 applicants to take part in the prestigious programme, which helps “the current generation of [...]


Molly Flatt, May 17th, 2010
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Come play with our iPad and MiFi

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We’ve always extended an invitation to socially minded people to drop into our office for free desk space, coffee and WiFi whenever you’re in Soho (if you’re very lovely, you might even get a snog).
But now we have an even greater incentive: our very own office iPad, fully enabled with MiFi mobile internet from our longstanding client [...]


Molly Flatt, May 5th, 2010
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The power of the online review

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Amazon.
Though in this instance, we’re talking about the website, rather than the rainforest. Or the Gladiator.
Seller of books, purveyor of electronic items, collator of near forgotten DVD box sets. The website that made us all fall in love with oversized brown cardboard packaging. And, the site currently at the centre of a scandal.
It emerged this [...]


Robbie Dale, April 26th, 2010
Posted in 1000thoughts, News
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1000heads get new Skins

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1000heads are delighted to announce our latest client, Skins, world famous creators of recovery compression sports clothing and leaders in their industry.

We relish the opportunity to work long-term with the Skins team to put WOM at the heart of everything they do, particularly because their approach is already rooted in ’substance over image’. As they [...]


Molly Flatt, April 20th, 2010
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‘Head makes PR Week’s Power Book…

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Yesterday, I was more than a little impressed by the deep blue shirt that James (our Engagement Strategy Director) had on. A good hue, and a nice collar. I’m a simple man to please.
“Why the snazzy shirt James?” I enquired.
“Because I’m going to launch of this year’s PR Week Power Book”
“Why have you been invited [...]


Robbie Dale, March 25th, 2010
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Twestival - Cake me up

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…before you go go.
Following on from our first forays into Twestival love from just over a year ago. This year we’re helping out again by supplying the cakes for all and sundry that are attending and helping raise money for this year’s cause, Concern.
Thanks to the lovely guys and girls at Crumbs and Doilies we’re [...]


James Whatley, March 24th, 2010
Posted in Events, News
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