Yep, a survey conducted by BIGresearch for the Retail Advertising & Marketing Association has confirmed what you probably already instinctively know: offline conversation about brands is still what prompts us to search for them online.
Morevoer, the study tells us that social media users are more influenced than non-users by in-person WOM; and that they even [...]
I spotted this one before Christmas but only remembered it recently when I was tasked with finding broad new ways of engaging your man-on-the-street consumer with new and exciting methods.
AR - that’s Augmented Reality to you and me - has come a long way over the past few months, being used in various online campaigns [...]
Recently our Data Systems Manager here at 1000heads, one Mr Andrew Stretton, was extolling the virtues of First Direct. Their first forays into social media have been widely covered by the trade press and - as such - FD have followed up with some facts and figures.
However, it’s these facts and figures that are raising [...]
Tomorrow night sees the launch STA Travel’s World Traveller Internship, the next iteration of our long-standing, award-winning work with the innovative international travel brand.
We’re pretty excited. The World Traveller Internship will give two individuals free travel around the globe for three months, uncovering the lesser-seen beauty spots the world has to offer, adding their [...]
This barely one-minute video from PBS’s Digital Nation show is a little gem. Watch Sherry Turkle, clinical psychologist and director of the M.I.T. Initiative on Technology and Self, talk about ‘the virtual mirror’:
Although I’m wary of the ’social media symbolises the emptiness of our real lives’ shtick (just see Stefana Broadbent’s recent TED Talk on [...]
Sometimes the best kind of word of mouth is that created out of taking the mundane, everyday things we’re so used to and simply doing something different with them.
Take this example here from fast-food giant, McDonalds.
Nice huh?
They took your average, everyday bus stop and turned it into a point of conversation.
How?
By building a bespoke steam [...]
I spotted a touching story in The Mail’s You Magazine (give me a break, it’s the end of the week. I’ll get back to my Roberto Bolaño in a minute) that serves as a corrective to all those who think that online social networks and communities can never provide the emotional connection, influence or support [...]
When not spending our time educating clients on the importance of creating real world experiences for people to inspire word of mouth which is then translated through social media, some of us take holidays.
Last weekend was my turn and I ventured off to Brussels, where a few friends and I went to the Magritte Museum.
His [...]
We’re a word of mouth agency, not a social media agency - because we believe that people who use social media are also living, breathing, feeling homo sapiens, and that the barriers erected in marketing between the digital and physical worlds are a fallacy created by agencies who want to ‘own’ their space. According to Keller [...]
Interesting to see ABC jumping on the real-time wagon. This week they launched ABC Social, an episode commentary feature that allows fans to discuss shows live as they watch them on ABC.com, logging on through their Facebook accounts and sharing the discussion with their friends.
It’s a move towards the sort of pervasive WOM landscape we’ve [...]
