These days it can be hard to pass a poster or pick up a jar without finding a QR code promising exciting extras and exclusives staring you in the face. But are those ubiquitous monochrome squares more loved by marketers than anyone else? Recently, bieMEDIA, an online marketing and media company, predicted the end of the QR [...]
I am currently attracting more sulky looks than usual in my house. They are coming from my 12-year-old son, who feels that my level of strictness has reached stratospheric heights, and that I am in risk of damaging our relationship permanently. Of course I am not alone in this – every parent the world over [...]
Social media are all about the spread of information through networks of individuals. In other words, WOM: people talking. But what happens when these conversations are curtailed, constricted and controlled? There has been a fierce debate raging over the past few days – both online and offline – about the relative pros and cons of [...]
Today I’d like to share a really useful social business deck created by Michael Brito for Edelman Digital, promoting his new book ‘Smart Business, Social Business’. Then I’d like to make some suggestions about how we can broaden that concept of social business to become something a little more, well, physical. Brito’s slides provide an [...]
Social contact manager Gist has put together this infographic on the rise of the mobile worker and, as you can see, productivity is no longer synonymous with desk-bound nine-to-five. A mobile business culture is going to be very important to the next generation of talent.
Hoorah! Four luxurious days off in the sunshine to celebrate whatever it is that Easter means to you (Jesus; chocolate; family; pagan sacrifices, etc.) If you’re social, you might want to participate in one of the social media celebrations going on, such as Twitter-based global project EasterLive 2011. Or… You might want to turn off your [...]
As a Senior Strategy Executive here at 1000heads, I’ve worked across countless industries (something I love about working here), been to numerous events and had the opportunity to work with some fabulous clients. So with that in mind (and following on from Molly’s post yesterday), I wanted to share some insights that I gleaned from [...]
Last week I helped organise the WOMMA UK/IPA event where our good friend Brad Fay unveiled the Keller Fay Group‘s latest research about word of mouth behaviours. One of our Strategy Execs, Ben Fox, will be back here tomorrow to lend some of his thoughts to what he saw. In the meantime, check out the [...]
The web, it seems, is getting smarter. If you’ve been traversing the interwebs in the same manner as I have these past few months then you may remember these smart little ads from Google, informing us that ad space will work harder. They’re not wrong. It is. A few weeks ago I had to travel [...]
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