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The iPad furore has pretty much washed over my head. I’ll eventually get version 2 or 3, minus the glitches and the early adopter price. But today I did see something on my Facebook wall that made me want to buy one, right now.
I know, it’s not exactly original, right? Just a less impressive version [...]
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As the resident French ‘Head, I’ve been busy travelling across Paris over the past few days with the opportunity to attend two interesting meetups on geolocation services - a growth area causing a lot of buzz over here.
The first event was organized by PME Multimedia with quick presentations of DisMoiou.fr (TellMeWhere), OpenPlayce, Yuback, Foursquare and [...]
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Last Friday I got to combine my lit-geek and WOM-geek selves at Digital Storytelling 2010, “an afternoon of inspirational speakers and events for journalists, academics, entrepreneurs, digital experts and students” created by not on the wires and the BBC College of Journalism.
1000heads were very proud to be Headline Sponsors of such an eclectic and intelligent [...]
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While a number of ‘heads are still recovering from a few days out in Austin after this weekend’s SXSW interactive conference, we’re taking a moment to look back at another recent event we attended - London Fashion Week.
Photo credit - Swamibu
London Fashion Week - aka LFW - hit The Big Smoke in February and if [...]
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We love this.
After watching the video I’m sure you understand why, but for us, it quite simply has all the ingredients of a great WOM campaign:
Grounding in insight about human behaviour and conversation
An offline and online mix
Recruitment of just the right football-loving blokes from all different ages, types and communities
Music, sex and sport
Disruption of schemas
The [...]
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Yep, a survey conducted by BIGresearch for the Retail Advertising & Marketing Association has confirmed what you probably already instinctively know: offline conversation about brands is still what prompts us to search for them online.
Morevoer, the study tells us that social media users are more influenced than non-users by in-person WOM; and that they even [...]
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I spotted this one before Christmas but only remembered it recently when I was tasked with finding broad new ways of engaging your man-on-the-street consumer with new and exciting methods.
AR - that’s Augmented Reality to you and me - has come a long way over the past few months, being used in various online campaigns [...]
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Recently our Data Systems Manager here at 1000heads, one Mr Andrew Stretton, was extolling the virtues of First Direct. Their first forays into social media have been widely covered by the trade press and - as such - FD have followed up with some facts and figures.
However, it’s these facts and figures that are raising [...]
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Tomorrow night sees the launch STA Travel’s World Traveller Internship, the next iteration of our long-standing, award-winning work with the innovative international travel brand.
We’re pretty excited. The World Traveller Internship will give two individuals free travel around the globe for three months, uncovering the lesser-seen beauty spots the world has to offer, adding their [...]
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This barely one-minute video from PBS’s Digital Nation show is a little gem. Watch Sherry Turkle, clinical psychologist and director of the M.I.T. Initiative on Technology and Self, talk about ‘the virtual mirror’:
Although I’m wary of the ’social media symbolises the emptiness of our real lives’ shtick (just see Stefana Broadbent’s recent TED Talk on [...]
