Protected: We’re here to help
There is no excerpt because this is a protected post.
James Whatley, February 1st, 2011
Posted in Offline/Online / One comment
Archive for the ‘Offline/Online’ Category
James Whatley, February 1st, 2011
Posted in Offline/Online / One comment
No trigger, no advocacy
What really makes you talk? A few times every week, I like to set aside the research and the theory and the opinion pieces, and get back to a bit of human experience. I sidle up to my friends, my family, the other ‘heads in the office, or if I’m feeling brave even strangers in [...]
Molly Flatt, January 21st, 2011
Posted in 1000thoughts, Offline/Online / 2 comments
The Sartorialist. A Visual Life.
Every Friday here at 1000heads HQ, we host an internal event called ’3 Cool Things’. At around 5pm ish a certain ‘head gathers up the rest the hard-working bunch and gathers them all into the breakout area to share the three coolest things they’ve seen that week. Take this example for instance (demonstrating some of [...]
James Whatley, January 19th, 2011
Posted in 1000thoughts, Offline/Online / 3 comments
Food for thought
Imagine for a moment you run a restaurant. You want people to talk about and recommend your establishment to their friends, relations and colleagues. So what is the trigger for that conversation? The obvious answer is the food. And of course when you have visited a restaurant, the food is potentially a topic of conversation [...]
Mike Rowe, January 18th, 2011
Posted in 1000thoughts, Offline/Online / One comment
Anti-social media
The Public Isolation Project is based on a very interesting idea : going 100% digital for 30 days without any contact with the real world. ‘Exploring the anti-social side of social media’, as the organisers put it. CNN covered the project two days ago, observing Cristin Norine, ‘the lady in the glass house’, as she documented [...]
Lilian Mahoukou, November 24th, 2010
Posted in Offline/Online / One comment
Advocacy through experience: Nokia E73 Mode
This video tells the story of a nice little advocacy project we ran over in the US for the launch of the Nokia E73 Mode. It pretty much speaks for itself, although when you watch it you should spot the elements we believe to be essential to effective word of mouth: careful profiling, personalised engagement, [...]
Molly Flatt, September 27th, 2010
Posted in Case Studies, Global, Offline/Online / 5 comments
Another study proves the obvious: real world WOM rules
A new Keller Fay study has just corroborated one of the most obvious insights in WOM: the majority of word of mouth still happens offline. The study found that 93% of the general public use face-to-face communication as their primary mode of WOM, and that even 85% of social media-obsessed teens spread most of their [...]
Molly Flatt, September 24th, 2010
Posted in Case Studies, Offline/Online, Stats & Research / 3 comments
Feeding a passion for fashion
With London Fashion Week in full swing, I thought it was the perfect time to look at how word of mouth is being harnessed to drive passion – and revenue – for fashion brands big and small. via Swamibu@Flickr For our part, a few of the better-dressed 1000heads crew are heading down to the Jasper [...]
Molly Flatt, September 20th, 2010
Posted in Case Studies, Offline/Online / 4 comments
Dig into gaming to drive word of mouth
We all know what a force social gaming has become. Apparently 20% of the US population has now played a game on a social network; back in March the Global Web Index dubbed gaming the fifth most popular social networking activity, ahead of watching videos or searching for new contacts, and highlighted that women are [...]
Molly Flatt, September 8th, 2010
Posted in 1000thoughts, Offline/Online, Stats & Research, Uncategorized / 2 comments
Think transmedia
If you’re not already sick of it, be prepared to hear a lot more about transmedia in the next few months. As a recent article in Wired UK put it, “whether you consider this a revolution or evolution, transmedia storytelling is beginning to change the way that books, film, TV and games are being developed [...]
Molly Flatt, August 4th, 2010
Posted in 1000thoughts, Case Studies, Offline/Online / Leave a comment...
