Take a breath, blog readers. The truth is… not everyone cares about social media. In fact, quite a large proportion of a brand’s customers probably don’t give a monkeys about Twitter. Yep, even after all the hype, some people just like World 1.0. And good on them. The frustration for brands, of course, is that [...]
For today’s bumper birthday blog post we want to help YOU. Specifically, you there Mr Independent Retailer. You’ve heard about this super-snazzy thing called Twitter and you want to get involved. ‘Find us on Facebook!’ you might declare, or maybe ‘Follow us on Twitter!’ Just like this in fact: We like this. This is good. [...]
Diving into day two of our month long 10th birthday celebrations, we’re going to answer one of the longest-standing questions that we get asked almost weekly (if not daily)… Exactly what is Word of Mouth? Our creative team has been beavering away on a handy little infographic for your viewing pleasure – Download the PDF [...]
Yahoo have released a report in alliance with Keller Fay on ‘WOM and the internet’, and although most of it is a thinly disguised bit of self-promotion, their first two metrics are worth absorbing. Firstly, they found that on average WOM is far more positive than negative, with 66% brand references coming out as positive [...]
As you may have seen, we’ve recently started working with recovery and compression sportswear company SKINS. We knew we wanted to collaborate on a project around the Tour de France. And then we discovered Quentin Field-Boden, from Alnwick. Quentin is a UK cycling coach, not to mention totally engaging human being, but he potentially has [...]
Since the World Cup kicked off on Friday, we’ve been exposed to a lot aspects of the South African culture; dances, songs, traditional clothes, etc… and among all of this, one thing is arguably more remarkable than everything else: vuvuzelas. If you’re unsure of what we mean, see our little chap above. He’s not on [...]
We like merging the online and offline worlds round here, so it isn’t surprising that this caught my eye while running through my RSS feed today… You’ve got to love an icon inspired letter and envelope set. Now, where’s my OS styled calculator..? [Via Design Milk]
… and you’ve got the ingredients for an amazing experience which showcases the very best of Nokia’s navigation tools and accessories, and drives awesome amounts of passionate word of mouth: on and offline, in the mobile tech community and far beyond. Ladies and gentleman, we give you #nokianav. I won’t run you through the bells [...]
It’s one of our lovely Engagement Director James Whatley‘s favourite mantras: be personal, not personalised. We recently received a bit of word of mouth that demonstrates the difference perfectly. Having been invited to our Gumtree meetup to feedback on the new face of the site, blogger Basheera Khan wrote a post about the experience – [...]
We’re always banging on about how word of mouth affects every area of a business: from TV advertising to customer service, packaging design to internal comms, retail stores to social media presences. Brands should even be asking how they can make their billing conversational. Don’t believe us? Watch this lovely bit of work around drink [...]
