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We like a good case study here at 1000heads and, having wrapped up some work with Sainsbury’s recently, we thought we’d take you one of our latest efforts.
1000heads is built on three core competences; understanding, ideas and relationships. Each one of those areas of expertise has a direct link to the different units within our [...]
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A newly released white paper gives an interesting perspective on how brands are using Twitter - and how it could be done better.
Digital agency 360i’s ‘Twitter and the Consumer-Marketer Dynamic’ confirms that marketers’ use of Twitter is very different to how regular folk use the platform in their daily lives. The stand-out stats include the [...]
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In keeping with our ‘celebrating our staff’ brithday week, we’re handing over today’s post to one of our team you haven’t yet heard from: Rajeev Talwar, our rather fantastic Head of Social CRM, who is going to update us on the latest in WOM measurement and ROI… ^Molls
Image credit: www.flickr.com/photos/cambodia4kidsorg/
This week I’ve been reading a [...]
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Diving into day two of our month long 10th birthday celebrations, we’re going to answer one of the longest-standing questions that we get asked almost weekly (if not daily)…
Exactly what is Word of Mouth?
Our creative team has been beavering away on a handy little infographic for your viewing pleasure -
Download the PDF from slideshare (recommended)
We’ll [...]
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Yahoo have released a report in alliance with Keller Fay on ‘WOM and the internet’, and although most of it is a thinly disguised bit of self-promotion, their first two metrics are worth absorbing.
Firstly, they found that on average WOM is far more positive than negative, with 66% brand references coming out as positive and [...]
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It’s the big question in word of mouth: what is an advocate worth?
Well, according to research Syncapse and Hotspex have just released on eMarketer, on average $136.38. The study looked at the Facebook fans of the 20 biggest corporate brands on the site, and calculated the fans’ worth from a combination of how much they [...]
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Those among you who are regular readers of our blog may well have seen the post Product trial, WOM style by our evangelist Miss Flatt. Well those ‘big, beautiful boxes’ have been at the centre of quite a bit for the past few weeks.
The N97minitrunk involved us cutting through a crowded market with a unique [...]
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Yep, a survey conducted by BIGresearch for the Retail Advertising & Marketing Association has confirmed what you probably already instinctively know: offline conversation about brands is still what prompts us to search for them online.
Morevoer, the study tells us that social media users are more influenced than non-users by in-person WOM; and that they even [...]
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“This is the story of four people named Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was asked to do it. Anybody could have done it, but Nobody did it. Somebody got angry about that, because it was Everybody’s job. Everybody thought Anybody could do it, but Nobody [...]
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Yesterday, Molly wrote about the pros and cons of having and implementing a set of social media guidelines into your company. While this kind of policy is virtually essential to any modern day brand, the problems that arise more often than not spring out of employee reluctance to take part.
How do we change that?
Listening.
Photo credit: [...]
