“This is the story of four people named Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was asked to do it. Anybody could have done it, but Nobody did it. Somebody got angry about that, because it was Everybody’s job. Everybody thought Anybody could do it, but Nobody [...]
Yesterday, Molly wrote about the pros and cons of having and implementing a set of social media guidelines into your company. While this kind of policy is virtually essential to any modern day brand, the problems that arise more often than not spring out of employee reluctance to take part.
How do we change that?
Listening.
Photo credit: [...]
Feeling overwhelmed by all the noise out there about the latest absolutely must-have save-your-skin social media approach, tool, research, case study, policy, campaign? Want a couple of hours to sit, take stock, and ask the important questions: What’s working? Where is this all really heading? How can we ensure we’re not rushing down blind alleys [...]
Last week, after the madness that was Mobile World Congress, I slipped back into the country over night so I could dash off Friday morning to moderate a panel at the London Tech Summit hosted by the London Business School Technology Club.
The session, entitled: New models for Social Networking: Can Advertising Support Growth? kicked off [...]
A couple of recent articles have posed a timely challenge to the concept of what sort of person is most important to a brand in spreading word of mouth. The three most likely qualities you will hear cited for ‘influencers’ is that they must be 1) highly active content creators 2) well connected with big, [...]
Last Friday, while all the cool kids were playing nice at our first ‘in-house’ Tuttle, I was dispatched to the NMA Live event: Demystifying Online Engagement
The event was an interesting one to say the least, with advertisers, media planners and buyers all discussing what kind of cost per engagement (CPE) models they should be working [...]
A Cisco study released this week reveals that businesses are increasingly using consumer-based social media tools as a central part of their marketing and communications, human relations, and customer service departments.
Based on interviews between April and September 2009 with 105 participants from 97 organizations in 20 countries around the globe, the study found that 75% [...]
Crowdsourcing is one of those concepts which inspires intense emotions, from idealism-fuelled evangelism through to sneering cynicism. Often trumpeted as one of the triumphs of World 2.0, a utopia of democratic crowd wisdom that foregrounds the creativity of the little guy, it has captured the imagination of brands and organisations big time, from the sublime [...]
Global Web Index have released their latest map of global social web involvement, and although a 32,000 sample pool is a little on the small side for such a big venture, there are certainly some interesting takeaways.
China continues to emerge as a massive force in content creation, although language and economic barriers mean it is [...]
I popped along to a very interesting debate at the LSE last night called Digital Natives: A lost tribe? in which four leading academics explained their research and thinking around the behaviour of children and teens online, and basically dispelled the concept of the digital native so casually bandied around (I for one have certainly [...]
