Here at 1000heads we’ve always had a very strong belief in the value of honest word of mouth for businesses. That means good and bad. Our ethics policy explains that we encourage people to discuss what they *really think* about brands, products and services. They won’t get rewarded for one-note glowing reviews. They won’t be [...]
Happy New Year everyone, welcome to 2012! The Google Zeitgeist is always one of our favourite ways to review the events of the year before and, if you missed it this time ’round, here it is again and, aside from the clunky ‘Look! This is how you use Google+!’ messaging throughout, it’s definitely worth three [...]
[Our open door writing policy is in full effect again today with Strategy Executive, Katy King, picking up the blogging reigns to talk about a recent piece of extra-curricular activity she indulged in around that most talked about of modern media events: X Factor - JW] Back in early October, when the UK’s latest series [...]
Great infographic from the Gerson Lehrman Group on the current state of social media in China. Most internet users would find it hard to conceive of a landscape without the likes of FB, YouTube, Twitter and Google. The Chinese government’s Golden Shield Project has, however, banned their use among China’s 500 million connected netizens, spawning [...]
Two weeks ago we released our research white paper, ‘Meet the Family: A new model for social influence.’ Our aim was to explore the different influences that impact upon purchasing behaviour within the family; but also, crucially, to identify which ones are most important, for which types of people. So this week we’ve been reading [...]
Three different subjects, all intrinsically linked in a multitude of ways. However, today I wanted to share with you three slideshare presentations covering off each of these subjects in various forms. If you’re a grade one newbie or a seasoned master in any of the above areas, these slides will be of use to you. [...]
Why? As if you need reminding! However, just to dot that exclamation mark, here’s a few emphatic reasons from McKinsey, Emarketer, Nielsen and others. Click to supersize… Thanks to Mediabistro for the original heads up and, of course, Capseo for making it all look so thoroughly nice.
Social contact manager Gist has put together this infographic on the rise of the mobile worker and, as you can see, productivity is no longer synonymous with desk-bound nine-to-five. A mobile business culture is going to be very important to the next generation of talent.
Google dropped this blog post last week detailing a recent piece of US research they conducted with the KellerFay group to help understand the impact that the internet has had on offline word of mouth. To quote the big G themselves: Everyday in the US, there are currently 3.3 billion brand mentions. 2.4 billion conversations [...]
This is, apparently, what word of mouth is on in today’s world of global social media acceptance and growth. The source of such a huge statement? This latest video from best-selling author, Erik Qualman. Word of mouth commentary aside, if you need the latest social media stats, figures and growth patterns, then look no further. [...]
