This is, apparently, what word of mouth is on in today’s world of global social media acceptance and growth. The source of such a huge statement? This latest video from best-selling author, Erik Qualman. Word of mouth commentary aside, if you need the latest social media stats, figures and growth patterns, then look no further. [...]
When talking with FMCG brands, I hear the same sentiment over and over. Word of mouth is all very well for sexy or luxury brands – but why would anyone bother talking about products that are so everyday? Our instinct is to assume that word of mouth has the biggest influence over the biggest purchases [...]
As a Senior Strategy Executive here at 1000heads, I’ve worked across countless industries (something I love about working here), been to numerous events and had the opportunity to work with some fabulous clients. So with that in mind (and following on from Molly’s post yesterday), I wanted to share some insights that I gleaned from [...]
Last week I helped organise the WOMMA UK/IPA event where our good friend Brad Fay unveiled the Keller Fay Group‘s latest research about word of mouth behaviours. One of our Strategy Execs, Ben Fox, will be back here tomorrow to lend some of his thoughts to what he saw. In the meantime, check out the [...]
Happy Monday everyone. As part of my role as strategy executive here at 1000heads, I’m constantly tasked with finding new ways to improve our in-house reporting tools. On that note, I recently came across Socialbakers (formerly Facebakers) and, while I haven’t yet fully explored their features, it brings to mind a type of question that [...]
Earlier this week, James wrote about Klout, sparking debate as to whether hotels and airlines that are using the influence-rating site to reward high-scoring customers demonstrate that social media is still being used to benefit the same old privileged few. However, if we look at the other end of the scale, the travel world also gives [...]
As President of WOMMA UK, I’m often asked for stats on the state of the UK WOM industry, and it’s frustrating that I have little to point people to. Yes, there’s some good stuff about how companies are using social media or general WOM data (although most studies still focus on the US), but we’re [...]
On Wednesday afternoon, during the LikeMinds Social Media Week Social Commerce Immersive at which I was a panellist, there was a moment when moderator Andrew Gerrard mused “I wonder when the entire term ‘social media’ will become redundant. I wonder when it’ll just become ‘something that we do.’” Amen. Like me, many who read this [...]
Last night, chief word of mouth evangelist here at 1000heads, Molly Flatt, was asked to appear on the DMA Social Media Council’s panel for ‘Social Media, Direct Marketing and Making Money‘. Covering off such areas as; where money can be made in social, the ethics of marketing in an online space, the new soon-to-be enforced [...]
Social Media Week kicked off in earnest yesterday with a number of events not only all over London, but also across multiple major cities across the world. Our Social Media Surgery sessions closed their doors at around 3pm [with write ups to come from each doctor shortly; no fear, patient confidentiality will be maintained!], which [...]
