This week, I claimed that companies like ours are the agencies of the future but somebody put me in my place by pointing out that 1000heads is a child of the last century. Day to day work normally gets in the way of reflection, but this made me pause for thought and consider the journey [...]
What better time for an infographic than late afternoon on a Friday? I can’t think of one. So here are some easy-on-the-eye stats from the MSN team with the help of our friends (and London office cohorts) at Keller Fay. Via @melcarson. Enjoy!
Interesting Pew research on social networking and our lives. The study interviewed over 2000 Americans adults in November 2010 and the results are just out. Here are some highlights. Trust “We asked people if they felt “that most people can be trusted.” When we used regression analysis to control for demographic factors, we found that [...]
When I say the phrase ‘social recruiting’, what do you think of? Agencies putting job roles on Twitter? HR building relationships through LinkedIn and trawling blogs? Or even unscrupulous recruiters creating Foursquare ‘places’ near competitors advertising new jobs? All this and more was discussed a few weeks ago at the #trulondon Social Recruiting Unconference, and [...]
We’ve been talking with the DMA Social Media Council for a while about how word of mouth fits into the direct marketing mix (see my recent workshop on direct mail and WOM for the Royal Mail.) One outcome of the working group is this new survey which asks the industry right across the UK - not [...]
It’s hard to believe it’s a week since I was in Vegas at the WOMMA (Word of Mouth Marketing Association) Summit, which brought together over 600 marketers, agencies, brands, academics and researchers over three days to share thought leadership, case studies, best practice and provocative debate. Over the next few weeks running up to Christmas [...]
Occasionally you stumble upon something and end up nodding in approval as you read. Guardian readers do it all the time. Such was the case for me last Friday when I came across a summary of Steven van Belleghem’s presentation to the Media Research Group Conference in Malta (no, I didn’t know it was on [...]
We all know what a force social gaming has become. Apparently 20% of the US population has now played a game on a social network; back in March the Global Web Index dubbed gaming the fifth most popular social networking activity, ahead of watching videos or searching for new contacts, and highlighted that women are [...]
Henrik Larsson. Swedish footballer, one time donner of dreadlocks and, to Celtic fans in particular, living legend. When he first went out to play in a Celtic shirt however, things went less than well… In his first league game, Larsson managed to pass the ball directly to an opposition player resulting in a conceded goal, [...]
Everyone knows that food is hugely conversational. Especially if you’re on Twitter. Barely a second goes past without a new update on someone’s breakfast choice, the temperature of their lunch, or what they’re planning for dinner; from my obsession with gingerbread lattes to the office hunt for#eatw1, social media just reflects an age-old truth: that [...]
