Archive for the ‘Uncategorized’ Category

Do you want it now, or do you want it forever?

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Henrik Larsson. Swedish footballer, one time donner of dreadlocks and, to Celtic fans in particular, living legend. When he first went out to play in a Celtic shirt however, things went less than well…

In his first league game, Larsson managed to pass the ball directly to an opposition player resulting in a conceded goal, and [...]


Robbie Dale, December 2nd, 2009
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Eating our words

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Everyone knows that food is hugely conversational. Especially if you’re on Twitter. Barely a second goes past without a new update on someone’s breakfast choice, the temperature of their lunch, or what they’re planning for dinner; from my obsession with gingerbread lattes to the office hunt for#eatw1, social media just reflects an age-old truth: that [...]


Molly Flatt, December 1st, 2009
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Luxury experiences aren’t just for luxury brands

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What’s the definition of luxury? Well, according to Times style columnist Edwina Ings-Chambers, for Christmas 2009 it’s all about providing something bespoke. Bag designer Anya Hindmarch thinks that “you can definitely say that something is luxury when it’s completely personalised” and Ings-Chambers cites a number of high-end brands which are still raking in big-spending [...]


Molly Flatt, November 27th, 2009
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The Hitchhiker’s Guide to the Fallacy

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To misquote Paula Cole (great tune that) – where have all the hitchhikers gone?
Though you still see the odd incongruously well-dressed middle aged man (with a mysterious red number-plate) standing on the hard shoulder of the M3, the hitchhiker is largely an anachronism on the British roads. My dear mother recently told me her University [...]


Matthew Rowe, November 17th, 2009
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Joking aside…

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When 7 million or so people hear a positive review of your restaurant from one of the UK’s best loved comedians, you can expect interest to pick up. Even if that review is done very much tongue in cheek.
It’s that old adage you see, ‘there’s no such thing as bad publicity‘. So when Harry Hill [...]


Robbie Dale, November 9th, 2009
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Brands need to shape up for a social Christmas

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I know, I know. A post involving the ‘c-word’ already. But for brands wanting to maximise recession-hit holiday retail, it’s already high on the agenda - and many are realising that word of mouth could be the key to their success. The American digital marketers at OneUpWeb have just released their 2009 Holiday Report, and [...]


Molly Flatt, October 29th, 2009
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The tug of war between trust and discovery

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What is ‘a trusted source of information’ for you nowadays? If you’re in the majority, it’s a close friend or family member - someone in your social network who you can rely on to filter facts through an intelligent viewpoint and root out the interesting and relevant stuff. That’s the principle behind Google’s Social Search, [...]


Molly Flatt, October 28th, 2009
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Reverse mentoring

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There’s a nice piece in the Chicago Tribune this week about a new business trend emerging: reverse mentoring, where social media savvy young employees induct their older superiors into the landscape and language of the connected world. It’s an example of using conversation as an internal change agent, something I touched on last week, and [...]


Molly Flatt, October 27th, 2009
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There’s more to it than just carrying a message…

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This is a post about Pheidippides or, more accurately, what he got up to one afternoon in 490BC.
It was the day of the Greek victory over the Persians at The Battle of Marathon, and since status updates were a fair way off, ole Phei’ was charged with relaying news of the win to Athens. Unfortunately, [...]


Robbie Dale, October 26th, 2009
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Where did you hear that?

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Conversation happens in a whole host of places. On the bus, in the pub, at the water cooler and - of course - online. One thing to always be aware of therefore, is that where you hear a conversation can impact hugely on what you will learn from it.
Let’s take Nick Griffin’s appearance on BBC [...]


Robbie Dale, October 23rd, 2009
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