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This screengrab of the intro says it all really - just nip over here to read the rest (you need to register for free) and let me know your take on B2B WOM in our comment section below.
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Following on from our discussion about B2B as a passion community, we’ve come across VendorCity, a B2B word of mouth referral service with accompanying Twitter feed and private LinkedIn group. What’s particularly interesting is their emphasis on quality over quantity, which led to them reviewing and moderating entries to safeguard ethics and reliability:
“Our goal is not [...]
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I’ve noticed a trend recently with a number of clients and agencies asking us if word of mouth applies to B2B. The answer is indubitably yes - eMarketer’s study showed that WOM had become far and away the biggest influence on US business decision makers by 2007; Forrester researcher Laura Ramos predicted last October that [...]
