At 1000heads we pride ourselves on always keeping our eyes, ears and mouths open. So we’ve launched @wewantworkwith; a profile that will chart our thoughts on how brands and people can make themselves more conversational.
Some of our ideas will be reactive, such as recommending how GAP could have used the snow to their advantage, by building [...]
This barely one-minute video from PBS’s Digital Nation show is a little gem. Watch Sherry Turkle, clinical psychologist and director of the M.I.T. Initiative on Technology and Self, talk about ‘the virtual mirror’:
Although I’m wary of the ’social media symbolises the emptiness of our real lives’ shtick (just see Stefana Broadbent’s recent TED Talk on [...]
This week, our Director of Engagement James Whatley headed over to Dublin to speak at Simply Zesty Winter Camp, where a big noisy bunch of people gather to discuss the future of social media and brands. James will be posting about it all over the next couple of days but until then you can check [...]
To misquote Paula Cole (great tune that) – where have all the hitchhikers gone?
Though you still see the odd incongruously well-dressed middle aged man (with a mysterious red number-plate) standing on the hard shoulder of the M3, the hitchhiker is largely an anachronism on the British roads. My dear mother recently told me her University [...]
Twenty days in, and I was already getting disillusioned with Twitter lists. Their main function seemed to be as a game of one-upmanship for self-promoting marketers to prove just how darn cool and well connected they are. However, Mashable have cheered me up with this tale of how the NHL are crowdsourcing lists of fans’ [...]
There’s a nice piece in the Chicago Tribune this week about a new business trend emerging: reverse mentoring, where social media savvy young employees induct their older superiors into the landscape and language of the connected world. It’s an example of using conversation as an internal change agent, something I touched on last week, and [...]
Oh, Gordon. Brown’s attempts last Friday to charm the members of Mumsnet went down as well as a mouldy custard cream.
The PM’s repeated refusal to name his favourite biscuit was only one reflection of his generally awkward tone. But the press obsession with what is now being dubbed ‘biscuitgate’on the boards suggests that the issue was the Brown’s failure [...]
Remember Second Life? Yep, the parallel virtual world which was once the frontier of digital marketing for switched-on brands - not to mention the frontier of digital adultery for switched-on cheaters - is an internet-ancient six years old. Techcrunch have just reported on the ongoing popularity of the platform, asserting that it is still the [...]
If you read just one post this week, make it Lingering, Benjamin Kunkel’s brilliantly written and thoughtful essay on the ways in which social media is changing our behaviour. Kunkel grapples with what he calls the semiotic promiscuity fostered by the web, whereby truckloads of ever ’shorter, more frequent, more spontaneous, and more casual’ content [...]
Mindshare have released an interesting report examining the social media activity of six major brands (Dow Chemical, John Deere, NetApp, New York Life, Toyota, and Vodafone) and how their failure to engage with certain communities, or address issues emerging from consumer conversation, is leaving them vulnerable.
The full report costs big dollar but you can download [...]
