Share
A newly released white paper gives an interesting perspective on how brands are using Twitter - and how it could be done better.
Digital agency 360i’s ‘Twitter and the Consumer-Marketer Dynamic’ confirms that marketers’ use of Twitter is very different to how regular folk use the platform in their daily lives. The stand-out stats include the [...]
Share
It’s the big question in word of mouth: what is an advocate worth?
Well, according to research Syncapse and Hotspex have just released on eMarketer, on average $136.38. The study looked at the Facebook fans of the 20 biggest corporate brands on the site, and calculated the fans’ worth from a combination of how much they [...]
Share
Every brand wants their very own new, shiny app, right?
Well, maybe they should consider exploiting existing apps - and the audiences and conversations already built around them - before they fork out.
In a recent interview Chris Cunningham, co-founder and CEO of Appsavvy, had a great piece of advice for companies looking to incorporate applications into [...]
Share
At 1000heads we pride ourselves on always keeping our eyes, ears and mouths open. So we’ve launched @wewantworkwith; a profile that will chart our thoughts on how brands and people can make themselves more conversational.
Some of our ideas will be reactive, such as recommending how GAP could have used the snow to their advantage, by building [...]
Share
This barely one-minute video from PBS’s Digital Nation show is a little gem. Watch Sherry Turkle, clinical psychologist and director of the M.I.T. Initiative on Technology and Self, talk about ‘the virtual mirror’:
Although I’m wary of the ’social media symbolises the emptiness of our real lives’ shtick (just see Stefana Broadbent’s recent TED Talk on [...]
Share
This week, our Director of Engagement James Whatley headed over to Dublin to speak at Simply Zesty Winter Camp, where a big noisy bunch of people gather to discuss the future of social media and brands. James will be posting about it all over the next couple of days but until then you can check [...]
Share
To misquote Paula Cole (great tune that) – where have all the hitchhikers gone?
Though you still see the odd incongruously well-dressed middle aged man (with a mysterious red number-plate) standing on the hard shoulder of the M3, the hitchhiker is largely an anachronism on the British roads. My dear mother recently told me her University [...]
Share
Twenty days in, and I was already getting disillusioned with Twitter lists. Their main function seemed to be as a game of one-upmanship for self-promoting marketers to prove just how darn cool and well connected they are. However, Mashable have cheered me up with this tale of how the NHL are crowdsourcing lists of fans’ [...]
Share
There’s a nice piece in the Chicago Tribune this week about a new business trend emerging: reverse mentoring, where social media savvy young employees induct their older superiors into the landscape and language of the connected world. It’s an example of using conversation as an internal change agent, something I touched on last week, and [...]
Share
Oh, Gordon. Brown’s attempts last Friday to charm the members of Mumsnet went down as well as a mouldy custard cream.
The PM’s repeated refusal to name his favourite biscuit was only one reflection of his generally awkward tone. But the press obsession with what is now being dubbed ‘biscuitgate’on the boards suggests that the issue was the Brown’s failure [...]
