I’ve long been a fan of ASCII Art. Where one man sees a terminal that will only output text only good for the written messages, another sees a canvas full of possibilities. I find it quite beautiful.
But I think it goes further than this. What’s happening in the ‘movie’ above isn’t just a [...]
When it comes to generating word of mouth, we don’t like to limit ourselves. Why would we? There is a virtually unlimited list of things that can create conversations. Take these for example; they’re barcodes. Functional, boring, scan-em-and-forget-em barcodes. Yet if these were on the back of your own brand digestives, or generic cotton sock [...]
Here’s a little thought…
I was at the theatre last week (a much belated re-acquaintance with Phantom of the Opera if you must know) where I had my interest piqued by the curtain call.
This is the section of the show, that isn’t really a section of the show. The actors are just actors once more, not [...]
My Friday night was spent perched at one end of the O2 arena with beer in hand cheering as some poor soul was flung at high speed from his chariot. This was, of course, the arena spectacular ‘Ben Hur‘, finally realised after 15 years inside the head of one Franz Abraham.
If you’re based in the [...]
Can’t remember how, or where I found this, but I like it. Simple, charming and a very neat way of passing on an important message.
Why is it great? Don’t think too hard about that, we all think too hard about these things sometimes. Just head over and browse through the archives, it will make you [...]
A first post from me on this blog, so I thought I’d mark the occasion by gently tossing one of my daily (relevant!) thoughts into the ether…
On the train this morning I listened to my favourite track of the moment - Dog Days Are Over by Florence and The Machine. I love that track. Actually, [...]
Great video from Chris Brogan on a WOM-maximised package he recently received. Arriving in a rusty old jar, the intriguing goodies inside were cleverly designed and personalised to get Chris interested - and talking. Be sure to get to the point of where he pulls out the swim shorts - an inspired inclusion…
The package came from [...]