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Crowdsourcing is one of those concepts which inspires intense emotions, from idealism-fuelled evangelism through to sneering cynicism. Often trumpeted as one of the triumphs of World 2.0, a utopia of democratic crowd wisdom that foregrounds the creativity of the little guy, it has captured the imagination of brands and organisations big time, from the sublime [...]
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Following on from our discussion about B2B as a passion community, we’ve come across VendorCity, a B2B word of mouth referral service with accompanying Twitter feed and private LinkedIn group. What’s particularly interesting is their emphasis on quality over quantity, which led to them reviewing and moderating entries to safeguard ethics and reliability:
“Our goal is not [...]
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A couple of interesting books getting some press this week –Jeff Howe’s Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, and Jeff Jarvis’s What Would Google Do? – serve as a reminder of just how important an open source, collaborative, mashup mindset is to Generation 2.0, and how absolutely [...]
