These days it can be hard to pass a poster or pick up a jar without finding a QR code promising exciting extras and exclusives staring you in the face. But are those ubiquitous monochrome squares more loved by marketers than anyone else? Recently, bieMEDIA, an online marketing and media company, predicted the end of the QR [...]
Another first for the blog to see us into the bank holiday weekend – this time we welcome Julian Schollmeyer, our Client Services Manager based out of Berlin, with the salutary story of a German social campaign… ^MF It started out as just another social media crowdsourcing campaign along the lines of Walkers’ ‘Do Us [...]
Trust creates influence. Trust determines who we listen to. Trust is precious social currency, so brands are, quite rightly, crazy for it. And Edelman’s 2011 Trust Barometer – an annual survey that gauges attitudes about the state of trust in business, government, NGOs and media across 23 countries – presents a pretty strong call to [...]
Crowdsourcing is one of those concepts which inspires intense emotions, from idealism-fuelled evangelism through to sneering cynicism. Often trumpeted as one of the triumphs of World 2.0, a utopia of democratic crowd wisdom that foregrounds the creativity of the little guy, it has captured the imagination of brands and organisations big time, from the sublime [...]
Following on from our discussion about B2B as a passion community, we’ve come across VendorCity, a B2B word of mouth referral service with accompanying Twitter feed and private LinkedIn group. What’s particularly interesting is their emphasis on quality over quantity, which led to them reviewing and moderating entries to safeguard ethics and reliability: “Our goal is [...]
A couple of interesting books getting some press this week –Jeff Howe’s Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, and Jeff Jarvis’s What Would Google Do? – serve as a reminder of just how important an open source, collaborative, mashup mindset is to Generation 2.0, and how absolutely it [...]
