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…we mind them not apologising.
I was browsing some WOM from our latest client event when I came across Hayley’s latest post ‘House of Fraser Fail’.
Yesterday, Hayley posted an account of her less-than-glorious experience with a House of Fraser personal shopper. Although she had some pretty bad service, it was a light-hearted, balanced post, encouraging the store to [...]
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Staff talking about their employers online is one of the thorniest issues around. Companies are increasingly eager to embrace word of mouth and new technologies but also eager not to replicate the recent mistakes of Habitat, Primark and many others who have been on the sharp end of employee WOM gone wrong. So how do [...]
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You’ve no doubt read about the new head of MI6, who started his tenure in spectacularly silly style when his wife failed to check her Facebook security settings and released a raft of personal details into the social sphere, including some fetching snaps of Sir John in his stripy Speedos. Now this morning Primark have [...]
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There is an increasing tension in the way companies are using social networking as an internal operations and business branding tool. Deloitte, who have announced that almost one-third of executives are in on the game, have also written at length on how business leaders are struggling to communicate with Generation Y. And as you can [...]
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As we keep telling clients that they need to become conversational within as well as without, by learning how to turn their employees into brand advocates and transform their internal comms into a creative, collaborative social network all of its own, we’re careful to walk the talk ourselves.
Having experimented with platforms such as Wikis (not [...]
