Scarcity, secrecy, exclusivity. Three words that don’t exactly reflect the transparency and freedom of information that brands are supposedly striving for in a social age. But that’s also the reason that they can be so powerful in triggering emotional impact and peer-to-peer conversation when they are used well. Last week, a friend of mine invited [...]
This morning I was invited along to speak at the APA Digital Breakfast. My subject? Digital Trends for 2012. Alongside two other speakers, Will Francis from Harkable and Jake Hird from Econsultancy, I presented my thoughts on what we might expect to shape our collective digital landscapes over the next twelve months. The three main [...]
I haven’t blogged here for a couple of weeks thanks to a hectic schedule – including delivering a keynote on Innovation + Opportunity for Like Minds 2011 (the best yet) and presenting on Thinking Beyond Social Media at the inaugural Ladies That Tweet event in Cornwall. The decks of my presentations are pretty useless, to [...]
1000heads has been involved with the phenomenon that is Like Minds for two years now, and anyone who has attended one of their conferences, summits, immersive workshops or networking events will understand why. Like Minds isn’t your average self-congratulatory, all-talk-no-action social media echo chamber. The organisation, led by the charismatic, down to earth double-act Drew Ellis [...]
A couple of Saturdays ago, on June 25th to be precise, I had the great pleasure of attending Cybermummy. If you’re unaware of this event then it would be good to know that Cybermummy managed to bring together over 400 mummy bloggers at their London-based conference to great fanfare; including praise from Sarah Brown on [...]
Cannes Lions is well and truly over and, with the Young Lions celebrating their latest win (along with many, many others), it’s time to look back over some of the more leading and creative thoughts that fell out of such an important conference. Back in part one I promised some thoughts on the Diageo session [...]
I’m at the Social Media Influence conference today, taking in talks on a variety of topics such as ‘The Future of Online Listening’, ‘Social Analytics and Customer Insight’ and ‘How to Talk Your Way Out of a Crisis’. But more on that tomorrow. What inspires me now is a figure that was just given on [...]
This past week saw the Exeter-based gathering that is known as the LikeMinds 2010 Autumn Conference. Photo via the lovely Benjamin Ellis If you’re a regular reader here at 1000heads you’ll know that LikeMinds has become one of our favourite things ever since our first attendance back in February of this year. I’m pleased to [...]
1000heads have been running successful events for over 6 years. One of the first we coordinated was back in 2006 in New York. It was at a time when many brands weren’t thinking about involving the community of users in their event plans. We went one better and had the community launch the product to [...]
Last weekend 1000heads despatched a number of its team out to a certain convention in the good ol’ US of A. Admittedly, while we were there supporting a particular client, I also made sure we had time to get into the Austin Convention Center itself and take in some of the more interesting panels and [...]
