WOM (word of mouth) is the single most influential factor determining whether people are spending time, money and attention on your brand. That’s a fact. It happens in social media, across platforms such as blogs, social networks, microblogs and media sharing sites, and it happens offline, across platforms such as pubs, parks, queues for the bus and your nan’s front room.

It’s people talking. There’s no mystery.

What companies are finding mysterious is what to do with it. They know it’s happening whether they get involved or not, but they’re worried because they can’t control it (thank goodness). They know it has the potential to launch their latest product into the popular stratosphere, or drag it into the swamp of grassroots oblivion. It’s almost as if they’ve lost the art of being people, talking, and of giving other people something to talk about.

So, after ten years of hard work for some of the biggest and best companies across all industries in UK, Europe and the world, this is what we believe.

We believe that brands should make themselves better by listening to what that conversation is and using it to transform themselves from within. We believe that people should have access to exclusive information and trials, fantastic tailored experiences, and networks of likeminded others so that they can make a difference, and add value to their own lives, by expressing their passion and opinions about products, services and companies. We believe that brands should learn to talk and respond to those people across all those different platforms in authentic, exhilarating and effective ways.

Oh, and we don’t just believe this stuff. We do it. Drop us a line to find out how.